ParSocial

Investor Relations

Incorrect password
Private & Confidential • Do Not Distribute
← Back to Website
Confidential • ParSocial Investor Materials • Do Not Distribute
Series Seed • $2.5M

PARSOCIAL

The Competitive Layer for Amateur Golf
Turning the world's loneliest sport into a Massively Multiplayer Online experience

Contact Us

Private & Confidential • Do Not Distribute

78% of golf rounds are played alone.

$84B industry. Zero social infrastructure.

While golfers spend $6,400/year on gear, they have no digital identity, no persistent rivalry, and no verified competition layer. The result: 90% of rounds have zero stakes, leading to 43% annual app churn (vs. 8% for Strava).

Competitor Pricing Context
Hole19 Premium: $75/year • 18Birdies: $100/year • TheGrint Pro: $40/year
ParSocial Positioning: $60-100/year with tournament entry fees ($5-20)
90%
of rounds with zero stakes
$6.4K
Annual spend per golfer
43%
Industry app churn
8%
Strava retention
The Problem

Archaic Systems. Siloed Play.

Siloed Play

  • ×No verified record of casual play
  • ×No persistent team identity
  • ×Gen Z demands gamification, not digital scorecards

Archaic Systems

  • ×Slow: 72-hour handicap verification
  • ×Clinical: No social status or digital identity
  • ×Gamed: Sandbagging epidemic kills competition
The Solution

Club Wars Protocol

The first MMOS (Massively Multiplayer Online Sport) layer for golf

Connect

24-person clubs with persistent identity, rankings, and seasonal "Chapters"

Compete

24-hour "Wars" across time zones. Squad vs. Squad battles with live leaderboards

Conquer

Custom "Fairness Engine" eliminates sandbagging without slow handicaps

[LIVE WAR EXAMPLE]
London Links vs. Dubai Dunes
● 4:23:11 remaining

Live Product Preview

Club Feed
War Engine
Profile
Competitive Differentiation

Not Another Social App

While others build connection layers, we build the competition infrastructure with a native virtual economy

Feature Hole19 18Birdies TheGrint ParSocial
Primary Function GPS Scoring AI Coaching Handicap Tracking Competitive Gaming Layer
Social Structure Individual Friends List Leaderboards 24-person Persistent Squads
Competition Type Casual Rounds None Tournaments 24hr Live Wars with Stakes
Virtual Economy ❌ None ❌ None ❌ None ✅ ParCoins System
Entry Mechanism Free/Premium Premium Only Freemium Freemium + Virtual Currency
Anti-Cheat Honor System None Peer Review Fairness Engine
🎮

The "Fortnite for Golf" Model

Fortnite generates $5B+ annually through V-Bucks (virtual currency), not subscriptions. ParCoins creates similar behavior: low friction entry (earn or buy), high engagement through cosmetics/tournaments, and 30% take rate on all purchases.

No other golf app has a gamification or a virtual economy.
Market Timing

Why Now?

01

Gen Z & Millennial Surge

6.3 million golfers aged 18-34 now represent the largest on-course demographic (NGF 2024). 71% of post-pandemic round growth came from golfers under 50. Average golfer age dropped to 43.5 (down from 44.6 in 2018).

2024
02

iOS 17+ GPS Accuracy

±5 yard precision without hardware (Apple Maps API). Finally, phone-native professional-grade GIS enables real-time competitive validation without $300+ rangefinders.

2024
03

Esports Validation

51% of Gen Z cite mental health/self-care as top reason to play golf. 29% actively seek solo tee times but want digital connection. Amateur prize pools (GeoGuessr, PGA 2K) prove willingness to pay for digital competition status.

Now

First-mover advantage before incumbents (Hole19, 18Birdies) pivot from utility to gaming

Market Opportunity

The TAM is massive,
but we're focused.

TAM
$12B
Digital Golf Services + Amateur Prize Pools
66M golfers worldwide
SAM
$4.1B
Smartphone-enabled golfers
US, UK, Australia, UAE (high ARPU)
SOM (Year 3)
300K-750K*
Active users (conservative vs. aggressive)
*Dependent on viral coefficient K > 0.3

Market Concentration

US Golfers 25M
Digital Adoption 35%
Our Target (Conservative) 1.2%
Revenue

Three Pillars + Virtual Economy

50%

SaaS Subscriptions

  • • Pro Lite: $59.99/yr
  • • Pro Elite: $99.99/yr
Primary
30%

B2B Sponsorships

  • • "Nike Club Wars"
  • • $50K minimum deals
Growth
15%

ParCoins Economy

  • • Virtual Currency
  • • 30% take rate
Sticky
5%

Marketplace

  • • Tee-time affiliate
  • • Equipment referrals
Long Tail

The ParCoins Virtual Economy

How Users Earn

  • 🏆 Tournament leaderboard placements
  • 🎯 Achievement unlocks (hole-in-one, eagle streaks)
  • 📅 Daily login rewards & weekend tournaments
  • 👥 Squad referral bonuses

How Users Spend

  • ⚔️ War entry fees (500-2,000 ParCoins)
  • 🎨 Club customization (logos, banners)
  • ⚡ Performance boosts (Digital Caddie+)
  • 🎁 Prize pool contributions
Purchase Rates: $0.99 (100) • $4.99 (550) • $9.99 (1,200) • $19.99 (2,500)

"Don't buy a banner ad. Buy the tournament."

Product

The ParSocial Experience

Built from the ground up for competitive play

GIS Rangefinder

  • →42,000+ course maps via GolfAPI.io
  • →Touch-to-target measuring (±5 yard accuracy)
  • →Digital Caddie with club recommendations

Fairness Engine 2.0

  • →Multi-variate stroke pattern analysis
  • →GPS variance & tempo irregularity detection
  • →Requires 6+ months data to train models
MOAT: 6-month data requirement prevents copycats

ParCoins Wallet

  • →Earn through achievements & tournaments
  • →Purchase for entry fees & cosmetics
  • →Convert to real prizes (sponsored events)

Club Hub

  • →24-person rosters (optimal squad size)
  • →Captain tools for deployment & management
  • →Persistent global leaderboard with seasons

The Experience

Global Feed
Global Feed
Club Hub
Club Hub
War Engine
War Engine
Tournaments
Tournaments
Club Profile
Club Identity
Achievements
Progression
Gamification
Gamification
Player Stats
Player Stats
Strategy

Tri-City Launch

Density over breadth. Network effects require critical mass.

🏙️

New York

USA

Course TBD

  • Volume play: 25M+ US golfers
  • Manhattan skyline launch event
🏛️

London

UK

Course TBD

  • Highest club density in Europe
  • Traditional societies seeking tools
🌙

Dubai

UAE

Course TBD

  • B2B showroom for brand partnerships
  • High-net-worth expat testing ground
Metrics

Unit Economics

Realistic CAC assumptions for affluent golf demographic

CAC Year 1
$75
Paid social + events
Blended CAC Y3
$35
↓ With viral loop
ARPU
$127
Blended annual
LTV:CAC
5.4:1
Healthy ratio

Viral Mechanics Reduce Blended CAC

1
User Installs
$75 paid acquisition
3
Friends Recruited
Via squad requirement
$18.75
Effective CAC
Per user (blended)

Sensitivity Analysis: CAC Impact on Year 3

Conservative ($80 CAC)
300K users
Base Case ($50 CAC)
500K users
Optimistic ($35 CAC)
750K users
Financial Projections

Path to Profitability

Pre-revenue until Q4 2026. Focus on engagement first.

Year 1 (Build & Launch) $12K
Jul-Dec soft launch, freemium only 10K MAU
Year 2 (Monetization) $850K
Pro subscriptions + First sponsors 150K MAU
Year 3 (Scale) $4.2M
Profitable Month 26 500K MAU
$4.2M
Year 3 Revenue
Month 26
Break-even
$1.8M
Y3 EBITDA
$2.1M
Cash Y3 End
Pre-product stage: These projections assume viral coefficient K > 0.3 and successful Q3 2026 monetization.
Execution

18-Month Roadmap

BUILD

Q1 2026

  • • iOS & Android MVP completion
  • • GolfAPI.io integration
  • • Closed beta (100 users)

LAUNCH

Q2 2026

  • • Global App Store release
  • • Tri-City Shotgun events
  • • Club Reserve Campaign

WARS

Q3 2026

  • • First Sponsored Wars
  • • Pro subscriptions live
  • • Fairness Engine 2.0 deployment

SCALE

Q4+ 2026

  • • Weekly branded tournaments
  • • B2B partnerships active
  • • Series A prep (if needed)
Competition

They Build Tools.
We Build Games.

Feature Hole19 18Birdies ParSocial
Core Utility GPS AI Coaching Club Wars
Social Structure Friends only Feed 24-person Squads
Competition None Leaderboards 24hr Live Wars
Anti-Cheat Honor system N/A Fairness Engine
B2B Value Banner ads Banner ads Tournament Sponsorship
Network Effects
24-person teams = high switching costs
Data Moat
6-month training requirement for algorithms
First Mover
Only MMOS layer in golf
People

The Team

Building the future of golf competition

Jason Mann

Strategy, Vision & Investor Relations

Expertise in competitive gaming and marketing. Focused on product strategy, brand positioning, and investor relations.

Cameron Moffat

Technical Lead & Algorithm Architect

Focused on technical architecture, Fairness Engine development, point calculation systems, and complex mathematical modeling.

Key Hires (Post-Seed)

Mobile Lead
React Native
Backend Dev
Node/AWS
Growth Lead
Paid UA Expert
VP Partnerships
B2B Sales

Advisory Board (Committed)

Paul Wallis
CEO, Granite Media
[Name TBD]
Golf Industry
Transparency

Risk Factors & Mitigation

Pre-product stage: Key risks and how we address them

1

Pre-Product Risk

No live app or validated unit economics. Product-market fit unproven.

Mitigation: 100-user closed beta (Q1 2026) before public launch. Milestone-based funding release.
2

High CAC Environment

Golf demographic commands $60-80 CAC. Model assumes viral coefficient K > 0.3.

Mitigation: Squad mechanics (4 players required) force organic growth. Target B2B partnerships to reduce paid UA.
3

API Dependency

Reliant on GolfAPI.io for course data (€399/mo + €5,995 setup).

Mitigation: 12-month contract committed. Building proprietary cache of top 500 courses as backup.
4

Seasonality

Golf participation drops 40% Nov-Feb in temperate regions.

Mitigation: Dubai (year-round play) as primary Q4 acquisition market. Indoor simulator partnerships.
Investment Opportunity

$2.5M Seed

--------
40%
Product &
Engineering
25%
Growth &
UA
20%
B2B &
Partnerships
10%
Operations
(Dubai)
5%
API &
Infrastructure
20 Months
Runway to profitability
$4.2M
Year 3 Revenue (Base)
Milestone 1
1,000 DAUs = Validation

Let's Build the Future of Sport.

By 2028, ParSocial will be the Layer 1 infrastructure for amateur golf competition.

Email us at
contact@parsocial.io
Visit
www.parsocial.io
Instagram
© 2026 ParSocial.